About Us

Our Story

At Label Shhanaya, comfort isn’t just a feature — it’s our foundation. Born from the thoughtful vision of Surbhi, every design is a curated expression of care, culture, and craftsmanship. With an eye for detail and a heart rooted in inclusivity, Label Shhanaya caters to every age, every style, and every stride.

Whether you're slipping into sleek Western heels, celebrating traditions in handcrafted ethnic pairs, or dressing your little ones in playful charm, one thing remains constant — our signature cushioned soles and buttery-soft linings that redefine all-day wear.

The Creative Soul

What makes Label Shhanaya truly special is the artistry woven into each pair. From bold prints to delicate embroideries, every design carries intention — made to move seamlessly from contemporary fashion scenes to the timeless magic of wedding festivities.

At the heart of our inspiration lies Rajasthan — its royal legacy, vibrant walls, earthy textures, and spirited culture. Every hue, every motif, and every stitch is a tribute to the region’s graceful chivalry and enduring elegance.

Meet Surbhi

Label Shhanaya is more than footwear — it's a journey walked by a woman of vision, grit, and grace. Surbhi’s story is stitched into every design, inviting you to embrace your own strength and style. When you step into a Label Shhanaya creation, you're not just wearing shoes — you're walking in the story of fearless femininity and empowered fashion.

Brand Philosophy

"Cultural chivalry blended with modernity."
This isn’t just a mantra — it’s the essence of everything we do. In a fast-changing world, Label Shhanaya stands as a bridge between heritage and now. We don’t just preserve Rajasthan’s artistic traditions — we make them dance with contemporary flair.

Label Shhanaya is a celebration of women — of their stories, their roots, their dreams. We believe style should never come at the cost of comfort, and tradition should never feel outdated.
We invite every woman — from the free-spirited to the fiercely graceful — to walk with us in a journey where fashion feels like home.